UX Writing — SaaS Onboarding & Internal Tools
UX writing focused on improving onboarding clarity and guiding users through key actions in B2B SaaS products and internal tools. The work aims to reduce friction, improve comprehension, and support confident task completion.
Project Overview
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Type: UX Writing
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Product: B2B SaaS & internal tools
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Audience: End users and internal teams
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Language: English
My Role
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Defined UX content for onboarding flows and key user journeys
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Wrote microcopy for tooltips, error states, empty states, and system messages
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Aligned content with product requirements and real user workflows
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Focused on clarity, consistency, and usability across touchpoints
SAMPLE WORK - ONBOARDING MICROCOPY (RECONSTRUCTED)
Examples focus on microcopy, onboarding flows, and content decisions rather than visual design.
Context
SaaS onboarding flow designed to guide new users through initial setup and reduce early drop-off.​
Microcopy examples
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Tooltip
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Error state
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Empty state
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Microcopy focuses on clarity and reassurance, helping users understand system behavior and next steps without interrupting the flow.
SAMPLE WORK - INTERNAL TOOL GUIDANCE
Context
Internal operational tool used by non-technical teams to complete recurring tasks.
Excerpt
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Content prioritizes simple language and clear sequencing to support task completion and reduce support requests.
Samples have been adapted to protect confidential information.